24 year old, Boston based, analog photographer Dru Hetrick describes her ‘American Colors’ project as:
“As much as the architecture of a country can establish a time and place in its history, so can its colors. On the outskirts of great American cities are pillars of post-industrial decay, resilience and nostalgia; it is here that I choose to capture their state of degradation or strength. Some places reveal a golden age far gone – relics of the bright commercial age of the ‘50s and ‘60s – while others gain a new identity within the context of a new time.
The creation and breakdown of the American Dream has always been fascinating to me and is a theme that propels this project. Post-war America allowed for the proliferation of the twentieth-century American dream; this time of economic prosperity created a certain standard for American living that can be seen through its landscape of commercialism, industrialism, and suburban living. Relics like old store fronts, diners, vintage cars, and gas stations have such a tangible personality to them and I’m fascinated by the period in which they were made new. But in the circumstance of today, where design favors more minimalist metal and concrete, older textures and colors take on a different significance much like the dreams of the people and country who made them. I’ll never actually get to live within their era, so what’s left for me to experience is their decay – their fading colors.”